What is SEO content?
There are over a billion websites on the internet today. As time passes, and nearly every part of our globe is connected to the internet, this number is just going to keep getting bigger. For websites to be recognized and found, there must be time and expertise invested in creating effective SEO strategies. SEO or search engine optimization is the way that a website owner optimizes keywords, content, and the website itself to rank on search engines.
Search Engine Optimization: Photo Credits: Wiwi Digi on Flickr
Basically, SEO optimization gives a website a “fighting chance” when it comes to ranking. And how do you do that? Start with SEO, which will help your website rank for certain keywords that users type into a search engine.
Keywords
Wherever we turn our heads on the web, the phrase “keyword” seems to be in the spotlight. What exactly does this phrase have to offer and why is it so important?
When creating a website, businesses create a set of words that are, in short, describing their products or services. For example, there is an e-commerce company that sells jewelry. Naturally, a keyword that they would use is “jewelry”. However, that word is used by millions of other websites. So, that means if “jewelry” is the only word used to describe the products, that particular e-commerce company is in for some tough competition.
So, to give a business the chance to be organically found through the search engine, they must be very strategic in picking keywords. The more common the word is used to describe the business, there more businesses might use the same word. But, if a company goes in another direction, and tries to find keywords that do not seem to be popular, well then nobody will search for that word. This is why great SEO requires planning and strategically crafted content.
SEO friendly content – Benefits for your business
To craft a masterpiece of SEO content, a business must follow these steps:
- Find a proven topic
- Analyze search intent
- Write an outline
- Make content visually appealing
- Write a great and catchy title and description
Why is this important for your business? How does this help chasing Q1 or Q3 goals? By creating SEO content, a particular company has the opportunity to stay competitive. In essence, great SEO works as a free ad. It makes search engines work for your business by ranking them higher, and that means greater visibility and more website sessions that can be converted to sales. By having SEO-friendly content, businesses change the odds in their favour. It is as simple as that.
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