What are FAQs – “Frequently Asked Questions”?
FAQs or frequently asked questions is the section of every website that addresses certain, established, issues that clients might encounter. This page offers visitors insight into solutions to “hiccups” they might find along the way of their journey on the website but it also represents a page that shows all the feathers of the product.
The FAQ page is loved by search engines, simply because this helps show users succinct and quick answers to their questions.
The importance of FAQ pages
An FAQ page shows visitors solutions to certain “problems” they might encounter, and it provides great insight into the product itself by showing visitors how helpful the product is.
This page can secure a great amount of “on-demand” information for the visitor about anything that might be troubling them. If planned and created well, the FAQs page is supposed to be strategically written and provide great content about your product, your services, and the brand.
FAQs pages offer all the information you want to share, and if composed with an agenda tailored to the specific needs of your most common visitors, it will generate more sales without the need to use manpower through the sales funnel lifecycle.
FAQ and SEO
Search engines try to find out all the information about your businesses through your website, and the FAQ page is the best place to understand what your website actually does. An excellent FAQ page is like the query of information for the search engine simply because it can completely explain what your business does. This will improve website SEO, so it will bring even more traffic and it is another benefit of a FAQ page for a business.
How to design an effective FAQ page
The best place to start with is to know your customers’ needs because this allows creating content that is relevant to them and this fact alone ensures more sales. By knowing what to offer your customers through the FAQ page, a website creates another medium through which they directly engage with visitors and offer them the value of the product. For example, if customers ask about the features of your product, make sure to put those questions and answers on the FAQ page.
A well-written FAQ page should complement the content that already exists on the website. By doing this, questions and answers are not “being duplicated,” but the page uses already available content to indicate certain features.
Your visitors will be consuming content on different devices and in different ways, so you need to create an FAQ section to accommodate those needs.
Put yourself in the customers’ shoes. Try to figure out what problems they might come across and offer a solution to them.
Format your content in such a form that is easy to “scan”. This allows visitors to learn what they need quickly by navigating easily through content.
Organize your questions and answers in groups – you want your customers to find answers easily.
Great FAQ equals sales
An FAQ page is another opportunity to engage with your customers, do not waste it! This page allows the website to guide visitors through the value of the product by showing its features and tweaks on how to use the product to its fullest extent. This is the best possible way to passively communicate to the customer about the product. An FAQ page serves as an information query but it also represents the product and the brand – it’s what helps you sell more.